MICHELOB ULTRA

This Beer is Michelob. It is most commonly known today as Michelob Ultra, a light beer.  It is owned by “Anheuser-Busch”, as well as many other brands. It was originally a 4.7% ABV pale lager developed by Adolphus Busch. Production of Michelob began in 1896 as a draught beer for fancy people. A draught beer is a beer that is sold from a keg rather than a bottle or can.

The trend Michelob has followed the heaviest is sustainability. Michelob’s “Pure Gold” line is made using 100% solar energy to power the production which is both sustainable and innovative. Michelob is committed to purchasing the Barley from organic farmers and has set up grant programs to help these farmers transition to greener production saying, “We believe our beer should not only taste good, but it should also do good, too”(Michelob Ultra, 2022). Michelob is following the non-traditional trend by introducing a line of “Infusions”, beer infused with real fruits for an alternative taste to the beer market.